Position
PR and Outreach Event Management
Location
Remote, United States
Employment Type
Freelance / Intern
Job Description
Evaluate and establish the public relations plan and strategy
Engage with the marketing department to ensure that the PR campaigns are aligned with all company strategic goals and relevant plans for growth and new business opportunities.
Leverage existing media relationships, including broadcast, traditional, and online) to land prominent placements
Pitch new ideas, and amplify content and social concepts to propel brand awareness while representing the brand voice, and staying consistent with current trends and media opportunities
Write timely press releases and media kits, and direct the social media team for proactive and regular communication
Help establish crisis strategies and contain any damage
Handle all inbound media inquiries and requests
Objectives of this Role
Develop media relations strategy, seeking high-level placements in print, broadcast, and online media to increase company visibility
Build connections with media and key journalists through a mix of channels, from traditional to digital and social.
Ensure that our PR efforts serve to achieve immediate and long-term business goals
Forecast news cycles and identify areas of trending public interest
Understand the competitive landscape, staying ahead of threats to our brand image
Establish a media relations plan, with actionable strategies for high-level placements
Skills and Qualifications
Relevant experience in public relations, marketing, or advertising
Exceptional writing and editing skills
Knowledge of traditional and digital media and social media
Excellent communication and organizational skills