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Marketing Lead


Chennai, Tamil Nadu, India

Employment Type

Full Time

Job Description

●Develop strategies and tactics to get the word out about our company and drive qualified

traffic to our front door

●Deploy successful marketing campaigns and own their implementation from ideation to


●Experiment with a variety of organic and paid acquisition channels like content creation,

content curation, pay per click campaigns, event management, publicity, social media,

lead generation campaigns, copywriting, performance analysis

●Produce valuable and engaging content for our website and blog that attracts and converts

our target groups

●Build strategic relationships and partner with key industry players, agencies and vendors

●Prepare and monitor the marketing budget on a quarterly and annual basis and allocate

funds wisely

●Oversee and approve marketing material, from website banners to hard copy brochures

and case studies

●Measure and report on the performance of marketing campaigns, gain insight and assess

against goals

●Analyze consumer behavior and adjust email and advertising campaigns accordingly

Objectives of this Role

We’re looking for a hands-on marketing lead to join our

rapidly growing team. This is a unique opportunity to join the team as our first marketing hire

and work directly with the founder to craft our marketing vision.

You will be a willing team player, demonstrate excellent communication skills, and always be

thinking of the next idea. You will understand that you are the custodian of the brand and will

have a firm grasp on modern technology and various marketing platforms

Skills and Qualifications

●Demonstrable experience in marketing together with the potential and attitude required to


●Proven experience of minimum of 1.5 years in identifying target audiences and in

creatively devising and leading across channels marketing campaigns that engage,

educate and motivate

●Solid knowledge of website analytics tools

●Experience in setting up and optimizing Google Adwords campaigns

●Numerically literate, comfortable working with numbers, making sense of metrics and

processing figures with spreadsheets

●A sense of aesthetics and a love for great copy and witty communication

●Up-to-date with the latest trends and best practices in online marketing and measurement

●MA/MSc/MBA degree in Marketing or related field.

If interested, Email your resume with LinkedIn profile to

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