Position
Marketing Lead
Location
Chennai, Tamil Nadu, India
Employment Type
Full Time
Job Description
●Develop strategies and tactics to get the word out about our company and drive qualified
traffic to our front door
●Deploy successful marketing campaigns and own their implementation from ideation to
execution
●Experiment with a variety of organic and paid acquisition channels like content creation,
content curation, pay per click campaigns, event management, publicity, social media,
lead generation campaigns, copywriting, performance analysis
●Produce valuable and engaging content for our website and blog that attracts and converts
our target groups
●Build strategic relationships and partner with key industry players, agencies and vendors
●Prepare and monitor the marketing budget on a quarterly and annual basis and allocate
funds wisely
●Oversee and approve marketing material, from website banners to hard copy brochures
and case studies
●Measure and report on the performance of marketing campaigns, gain insight and assess
against goals
●Analyze consumer behavior and adjust email and advertising campaigns accordingly
Objectives of this Role
We’re looking for a hands-on marketing lead to join our
rapidly growing team. This is a unique opportunity to join the team as our first marketing hire
and work directly with the founder to craft our marketing vision.
You will be a willing team player, demonstrate excellent communication skills, and always be
thinking of the next idea. You will understand that you are the custodian of the brand and will
have a firm grasp on modern technology and various marketing platforms
Skills and Qualifications
●Demonstrable experience in marketing together with the potential and attitude required to
learn
●Proven experience of minimum of 1.5 years in identifying target audiences and in
creatively devising and leading across channels marketing campaigns that engage,
educate and motivate
●Solid knowledge of website analytics tools
●Experience in setting up and optimizing Google Adwords campaigns
●Numerically literate, comfortable working with numbers, making sense of metrics and
processing figures with spreadsheets
●A sense of aesthetics and a love for great copy and witty communication
●Up-to-date with the latest trends and best practices in online marketing and measurement
●MA/MSc/MBA degree in Marketing or related field.
If interested, Email your resume with LinkedIn profile to
