Job Type

Part Time

SEO Specialist

Remote, United States

Objectives of this Role

Keep up-to-date with trends

Manage marketing insights

Plan and supervise marketing campaigns

Website management and optimization

Track website traffic and other metrics

Optimize performance of the website

Give ideas as to how to increase ROI (returns on investment)

Provide reports to the managing teams and clients

Daily and Monthly Responsibilities

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

Design, build and maintain our social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Skills and Qualifications

  • S/MS degree in marketing or a related field

  • Proven working experience in digital marketing

  • Demonstrable experience managing SEO/SEM and advertising campaigns

  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

  • Experience in optimizing landing pages and user funnels

  • Experience with A/B and multivariate experiments

  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, UberSuggest, WebTrends)

  • Working knowledge of ad serving tools (e.g., DART, Atlas)

  • Experience in setting up and optimizing Google Adwords campaigns

  • Working knowledge of HTML, CSS, and JavaScript development and constraints

  • Strong analytical skills and data-driven thinking

  • Up-to-date with the latest trends and best practices in online marketing and measurement

Apply Now

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