Position
SEO Specialist
Location
Remote, United States
Employment Type
Part Time
Job Description
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimizes user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Objectives of this Role
Keep up-to-date with trends
Manage marketing insights
Plan and supervise marketing campaigns
Website management and optimization
Track website traffic and other metrics
Optimize the performance of the website
Give ideas as to how to increase ROI (returns on investment)
Provide reports to the managing teams and clients
Skills and Qualifications
S/MS degree in marketing or a related field
Proven working experience in digital marketing
Demonstrable experience managing SEO/SEM and advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, UberSuggest, WebTrends)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
If interested, Email your resume with LinkedIn profile to
